Donald Trump’s youngest son, Barron Trump, led the so-called ‘Bro Vote’ movement that secured his father’s unprecedented electoral victory by acting as his unofficial podcast advisor. Barron, 18, had the first and final say in choosing which podcasts his dad would appear on, and it was he who encouraged him to sit down with video game broadcaster Adin Ross and Joe Rogan, who hosts the world’s most popular podcast. Trump’s youngest son may not have regularly appeared at his father’s side at rallies across the country, but he played a role behind the scenes, convincing him to appear on podcasts favored by Gen Z and millennials, according to foreign media information.
In fact, Barron first suggested his father appear on YouTuber and wrestler Logan Paul’s podcast, Impaulsive. Trump, 78, has since appeared on several other podcasts, culminating in an appearance on the wildly popular Joe Rogan.
His efforts appeared to be paying off, as each podcast featuring Trump garnered millions of views, not counting clips that went viral on social media. The Republican, 78, has also tapped into the Gen Z market with endorsements from the ‘Bro Vote’, including tech billionaire Elon Musk, UFC president Dana White and former WWE wrestler Hulk Hogan. This election cycle marked the first time a Republican presidential candidate focused on the “Bro Vote.” Trump won the presidency with 54% of men voting for him, up slightly from the 51% who supported him in 2020. Trump’s campaign had focused early on low-probability voters, those who rarely go to the polls. To reach them, Trump launched a podcast storm.
Republican consultant Alex Bruesewitz, 27, had officially taken it upon himself to present the president-elect with lists of podcasts he could appear on, but the president-elect was more interested in his son’s advice.
When Brueseitz presented Trump with options, the 78-year-old, according to Time Magazine, said: “Have you discussed this with Barron? Call Baron and see what he thinks and let me know.” According to Jason Miller, a senior adviser to Trump, Barron was heavily involved in selecting or recommending podcasts on which his father would appear. “Every single one of the recommendations he had turned out to be the ones that broke the internet. He has done an excellent job,” the councilor added. Trump also revealed earlier this year that Barron sometimes tells him, “Dad, this is what you have to do.”
