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Friday, November 14, 2025

Business and Ancient Rome: Elon Musk’s Obsession with Italy

For the richest man in the world, almost an alter ego of Donald Trump, Italy is now a real obsession. The tweet to demand the removal of judges who stopped the accelerated procedures for the repatriation of immigrants is just the latest post that confirms Elon Musk’s attention to Italy. And, it is not the first time.

The Italian obsession. His friendship with Giorgia Meloni, who in his eyes is “even more beautiful inside than out”. The (failed) challenge in the Colosseum arena with Mark Zuckerberg, the other gladiator of global social media. The meeting with Pope Francis at the Vatican. And the bouquet of flowers placed in the Eternal City, on the mound where in 44 BC the body of Julius Caesar was burned, with that magnificent note in Latin: “Per aspera ad astra. Elon”.

The stars that Elon Musk aspires to reach “through difficulties” are (also) those of the Bel Paese. For the richest man in the world, almost an alter ego of Donald Trump, Italy is now a real obsession. The tweet to demand the removal of the judges who stopped the accelerated procedures for the repatriation of migrants is just the latest post that confirms Elon Musk’s attention to Italy. It is not the first time. A month ago, again on the former Twitter that he bought and in which Unipol also invested, Musk had described as “nonsense” the decision of the Court of Rome on safe places and had defended Salvini in the Open Arms trial: “That crazy prosecutor should go to prison for six years”, he wrote. The history of ancient Rome intrigues him, spaghetti pleases him, the HBO and BBC television series “Roma” fascinates him, his relationship with the prime minister could be useful to him in relations with Brussels. And Italy, as Tajani dared to say during their meeting, “is the best European country to invest in.”

The visionary billionaire who fascinates the Melonian right and terrifies the left is doing his calculations. The emissaries of Starlink, Tesla and SpaceX partly explain why Musk, who has fathered eleven children, never tires of calling to convince Italians to change the birth rate.

“You need to have more children,” he demanded last December from the stage of the Atreju party, where he climbed with a child on his shoulder: “Italy is an extraordinary country, but perhaps the birth rate is low. If a company has to invest, ask yourself if there will be enough people who will work…” A question that would sound like a nose-picking, were it not for the fact that after investing in Trump, despite the expenses, Musk’s capital has increased to 304 billion dollars. And if you decide to bet a few pennies on Italy, it will still be a lot of money. Suffice it to recall the dialogue launched by Palazzo Chigi with Starlink for the supply of satellites that would guarantee secure connections to Italian institutions: an agreement which, if signed, would last 5 years and cost 1.5 billion.

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