Most importantly, during these ten years, so many different styles developed, often overlapping or evolving one after the other. This created a wide diversity, offering something for every woman. In other words, each of us can find something inspiring from the golden years of the ’70s, rework it according to our personal style and make it part of our wardrobe.
One of the only certainties in the world of trends is that 70s fashion will always be around, year after year, season after season. And that’s for a few reasons. First, the fascination that this decade has always exerted on the collective imagination. Second, because it is versatile and can be easily adopted into modern style. Most importantly, during these ten years, so many different styles developed, that they often overlapped or evolved one after the other. This created a wide diversity, offering something for every woman. In other words, each of us can find something inspiring from the golden years of the 70s, recast it according to our personal style and make it part of our wardrobe.
BOHO STYLE OF THE “HIPPIES”
Beginning in the late 60s, the pacifist and revolutionary hippie movement brought with it a unique style of clothing: loose shirts, long floral skirts, “prairie” dresses, but also military jackets, high-waisted pants, leather sandals and handmade accessories. Free love, the fight against racism and the experience of music were some of the features that accompanied this style.
During the 70s, the hippie aesthetic transformed into a more refined style: long floral dresses, lace blouses, platform sandals, and velvet bags. Cultural influences also became part of fashion, bringing Navajo beads, Moroccan jewelry, Indian silks, and Middle Eastern motifs.
THE MOST ELEGANT SIDE OF THE ’70S
In addition to boho and political influences, 70s fashion also brought a more elegant and clean style. This is illustrated by fashion icons such as Jackie Kennedy Onassis and Bianca Jagger, who became undisputed references of elegance. Jackie O’ was known for her long coats with wide collars, large sunglasses and silk scarves. While Bianca Jagger stood out for her androgynous suits, capes and elegant hats. This style continues to inspire today’s catwalks, being reflected even in Gucci’s spring-summer 2025 collection.
THE MAGIC OF THE DISCO ERA
One of the defining moments of the 70s was the birth of disco dance. Clubs like Studio 54 became the epicenter of this culture, where fashion was as important as music. Disco-era clothing was characterized by flowing dresses, tight pants, sparkly blouses, feather-filled jackets, and bold hats. Stars like Bianca Jagger, Jerry Hall, Cher, and Diana Ross graced this trend, which still continues to inspire the fashion world.
PUNK STYLE REVOLUTION
From America to Britain, the late 70s brought a completely different current: punk. This movement was closely linked to music and had an aesthetic that challenged social norms. Punkers preferred torn T-shirts, safety pins as accessories, exaggerated hairstyles and studded leather. This style became popular thanks to figures such as Malcolm McLaren and Vivienne Westwood, who not only shaped punk fashion, but also strongly influenced the modern fashion industry. Punk continues to be a major inspiration for brands such as Versace, Comme des Garçons and Junya Watanabe, modernizing it with a luxurious approach.
CONCLUSION
70s fashion is so rich and diverse, there will always be something for everyone. From boho and minimalist chic to disco glitz and punk rebellion, this decade continues to inspire today’s fashion. And this influence shows no signs of fading!
